The Pacific Asian Center for Entrepreneurship

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Business Plan Judging Criteria

ATTRACTIVENESS OF THE MARKET OPPORTUNITY (20%)

  • How large is the market and how fast is it growing?
  • Can you be a “significant player” in this market?
  • What long-run rate of profitability do you expect to see in this market?

VALUE CREATED BY THE NEW PRODUCT OR SERVICE (20%)

  • What is the new and unique value of the proposed product/service?
  • Is there a clear customer need being satisfied?
  • How important is this product/service to the customer?
  • Has the team developed a prototype or working description of the product/service?
  • Has the team gone out to the market to test receptiveness of potential customers?

COMPETITIVE ADVANTAGE OF THE PROPOSED VENTURE (20%)

  • How will the proposed product/service be positioned in relation to competitors?
  • Can this product/service achieve a leadership position in its market?
  • From your current stage of development, how long will it take you to get to market?
  • Will the proposed venture be favorably positioned in the distribution channel?

OPERATIONAL AND TECHNOLOGICAL VIABILITY (20%)

  • How will the proposed venture produce and distribute the product/service?
  • How will operational obstacles (if any) be overcome?
  • What technology and/or other intellectual property (if any), is essential to the success of this venture?
  • How will rights to the property be secured?
  • How much will the property cost to develop and/or secure?
  • How long will it take to develop the property?

CAPABILITY OF THE MANAGEMENT TEAM (10%)

  • Have team members demonstrated leadership and initiative in other aspects of their life?
  • What specific management capability is required for the venture?
  • What relevant skills do the team members possess?
  • What roles will the current team members play?
  • How will gaps in the management team be filled?

CAPITAL REQUIREMENTS AND FINANCIAL FORECAST (10%)

  • What type and amount of capital investment is required?
  • Is the investment required all at once or can it be “staged-in” over time?
  • Where will the investment capital come from?
  • What is the proposed ownership structure of the venture?
  • What is the investment exit-strategy?
  • How long will it take the venture to be financially self-supporting? (cash-flow positive)
  • How will the venture be financed until then?
  • What is the expected return on investment?
  • When is the investment expected to become liquid?