The Pacific Asian Center for Entrepreneurship

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Product Market Summary Judging Criteria

(Updated Jan. 11, 2019) 

ATTRACTIVENESS OF THE MARKET (Market Opportunity): 15 points

  • How large is the market and how fast is it growing?
  • Can you be a "significant" player in this market?
  • What long-run profitability do you expect to see in this market?

VALUE CREATED BY THE NEW PRODUCT OR SERVICE (Value Proposition): 15 points

  • What value do you deliver to the customer?
  • Which of your customer's problems are you helping to solve?
  • Is the need you are satisfying a high priority to your customer?
  • Are you offering different bundles of products and services to different customer segments?

CUSTOMER DISCOVERY AND CUSTOMER SEGMENTS: 15 points

  • For whom are you creating value?
  • Who are your most important customers?
  • What does your target customer look like?
  • How do you plan on discovering your customer?

CUSTOMER VALIDATION (Product-Market Fit): 25 points

  • Based on your conversations with (target) customers, what job is your customer trying to get done, and how does your product or service provide a solution to this job?
  • What is your customer's pain, and how does your product or service address this pain?
  • What is your customer's gain, and how does your product or service provide this gain?
  • Are your customers willing to pay for your product or service?

COMPETITIVE ADVANTAGE OF THE PROPOSED VENTURE: 15 points

  • What is your positioning in relation to competitors?
  • How are disruptions in the market affecting competitors? Can this product or service be a leader in its market?
  • How long will it take to get to market?
  • Do you have favorable positioning in the distribution channel?
  • Do you currently have technology or intellectual property that is essential to success?
  • If not, do you have a plan to develop/secure intellectual property (include associated timeline and cost)?

OPERATIONAL AND FINANCIAL FEASIBILITY: 15 points

  • How will you distribute the product or service?
  • Do you have a prototype or working description of the product or service?
  • What is your proposed revenue model?
  • Describe the management capability of the team, any relevant skills they possess, and the roles they will play.
  • How will operational obstacles be overcome?