The Pacific Asian Center for Entrepreneurship

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Executive Summary Guide

9 THINGS TO COVER FOR AN EFFECTIVE EXECUTIVE SUMMARY

OBJECTIVE:

  • What is your objective, what are you after?

MISSION:

  • A short "elevator" pitch that describes your company in a couple of sentences.
  • Who you are? What is your product/service?
  • How will you reach your market (business model)?
  • When will the return on investment be realized (exit strategy)?

VALUE PROPOSITION:

  • What is the problem you are solving?
  • What is the market opportunity, how big, what evidence do you have of strong demand?

SOLUTION/BENEFITS:

  • What is your solution to the problem?
  • How will your customer benefit?

TECHNOLOGY/INTELLECTUAL PROPERTY:

  • What strengths does your team have?
  • What patents on products or methods make your idea a better mousetrap?

COMPETITION/COMPETITIVE ADVANTAGE:

  • Show why you are better than other providers. What barriers to entry will you construct?

SUCCESS METRICS:

  • What milestones will you meet that demonstrate progress in achieving your objective?
  • How does your business scale?
  • What are comparable companies doing?
  • What valuation do you give your company?
  • What are your key financial assumptions?

TEAM:

  • Who are your key team members and why do you have what it takes to implement the plan and achieve your goal?
  • Why you?
  • Why is your business going to make it?
  • What are the risks and how will you mitigate those risks?

EXIT STRATEGY:

  • How much money do you need?
  • What have you done with the money you've spent so far?
  • How are you going to use the dollars that you intend to raise?