Sandra Fujiyama is the Executive Director of PACE, the Pacific Asian Center for Entrepreneurship at the Shidler College of Business. She is responsible for leading UH’s innovation and entrepreneurship efforts, including strengthening ties with community stakeholders.
Previously, she served as Innovation and Business Development Officer at the University of Hawai’i’s Office of Innovation and Commercialization where she conducted technology and marketing assessments of inventions, protected and marketed technologies in UH’s IP portfolio, and helped secure funding for the development and commercialization of UH-based inventions.
Sandra spent nearly 15 years specializing in intellectual property law in Los Angeles, where she prosecuted patent and trademark applications at the U.S. Patent and Trademark Office, litigated intellectual property matters (patent/trademark/copyright), and provided intellectual property strategy and counseling to a range of clients, including startups. Before returning to Hawai’i, she was a partner at Wilson Sonsini Goodrich & Rosati PC. While in LA, Sandra was also involved in a number of organizations, including serving on the boards of the California Bar Foundation, the Japanese American Bar Association Educational Foundation, and the Asian Pacific American Women Lawyers Alliance. She was recognized by the National Asian Pacific American Bar Association as a “Best Lawyer Under 40.” Prior to joining UH, Sandra worked for Dentons U.S. LLP (formerly Alston Hunt Floyd & Ing) in Honolulu, with clients in the local technology and startup market.