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VIRTUAL PROFESSIONAL-IN-RESIDENCE

Sam Frentzel Beyme
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EXPERTISE

Brand Architecture
Brand Implementation
Brand Management
Brand Strategy
Corporate Identity
Marketing Strategy
Messaging
Naming
Product Innovation/Development
Product Positioning
Quantitative/Qualitative Research

SAM FRENTZEL-BEYME

Sam Frentzel-Beyme is the Founder and CEO of Stellant. He partners with leaders to build and evolve their brands to better resonate, connect, and make a real impact. With a career spanning over 20 years, he specializes in demystifying the complex world of brand strategy. His approach is about connecting the dots, crafting narratives that capture the essence of each brand, and positioning them for meaningful engagement in their respective markets in ways that make them both agile and easy to love.

His journey in branding has allowed him to collaborate with a diverse array of industries, from technology to communications to consumer goods, including work for: Google, AT&T, Unisys, DC United, Washington DC, Korea Advanced Institute of Science & Technology, Lionstone Investments, YouTube, and Pepsi.

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phone: (808) 956-5083
fax: (808) 956-5107
email: pace@hawaii.edu
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PACE logo@2x
phone: (808) 956-5083
fax: (808) 956-5107
email: pace@hawaii.edu
Best Colleges - U.S. News & World Report logo and AACSB Accredited Logo
GCEC Award PNG
uhm logo@2x
University of Hawaiʻi
An Equal Employment Opportunity Institution.
© 2025 Shidler College of Business. All rights reserved.
2404 Maile Way, Room E-402, Honolulu, HI 96822
Website by Blue Logic Labs
Intranet • Credits
uhm logo@2x
University of Hawaiʻi
An Equal Employment Opportunity Institution.
© 2025 Shidler College of Business. All rights reserved.
Website by Blue Logic Labs
2404 Maile Way, Room E-402, Honolulu, HI 96822
Intranet • Credits