Level Up Workshop: Create a Stronger Pitch

About the Speaker

Jennifer Apy brings over three decades of marketing expertise to the table, leveraging her extensive experience to guide entrepreneurs in their ventures. With a background in both B2B and B2C sectors, Jennifer has consistently driven ROI and shareholder value for companies ranging from Fortune 500 giants to fledgling startups. Her knack for cultivating key customer insights and market trends has propelled new businesses to achieve steady 10/20/30% YOY growth to 200% annual growth.

Jennifer’s journey includes co-founding and exiting her own enterprise SaaS company, Milestonia, from 2019 to 2021, before transitioning to her current role as a fractional CMO at Chief Outsiders. In this capacity, she collaborates closely with CEOs and leadership teams, imparting her wisdom to mentor cross-functional, global teams towards achieving top and bottom-line success. She has a MBA from the Stanford Graduate School of Business and BA degrees in Cognitive Science and Computer Science from Brown University.

Currently, Jennifer also extends her impact through strategic investments in startups via Waterman Ventures, further solidifying her position as a seasoned mentor and guide in the entrepreneurial sphere.

Her Career Highlights include:

Grew Adobe’s global consumer software business to over $100 million. Participated in the global launch of Adobe Creative Cloud

Reversed declining sales trends and achieved steady YOY growth and profitability for B2B and B2C Saas software companies under $5 million, leading to successful exits, acquisitions and investments.

Led demand-gen and consumer product launches for online and K-12 education, book publishing and toys.

Jumpstart awareness and lead generation and accelerate customer adoption by articulating a competitively differentiated value proposition, and clearly defining a compelling why-to-buy. Define a core audience and channel strategy to target that will increase the impact of your go-to-market plans. Through case studies, this workshop will help you create the “flywheel” that will lead to market success for your early startup.

Jen Apy bio: Over a decade of experience guiding and advising entrepreneurs on their ventures, often mentoring their marketing and sales teams to success. Co-founded/exited her own enterprise saas company, Milestonia, from 2019-2021. Currently invested in a broad portfolio of startups through Waterman Ventures.

Jen’s LinkedIn: https://www.linkedin.com/in/jenapy/