VIRTUAL PROFESSIONAL-IN-RESIDENCE

EXPERTISE

Business Strategy

Hi-tech consumer products, K-12 education, software apps, SAAS

Marketing from A-Z

Scaling up business once a revenue model is proven

Startup market research, finding product/market fit

JENNIFER APY

Jennifer Apy is a 30-year marketing veteran who has driven ROI and shareholder value for a broad range of B2B and B2C companies from Fortune 500 to startups. Her expertise in cultivating key customer and market insights to guide effective marketing and customer-centric product development has led to steady 10/20/30% YOY growth to 200% annual growth for new businesses.

As a fractional CMO for Chief Outsiders, she partners with CEOs and their leadership teams to drive top and bottom line business results while also mentoring cross-functional, global teams to success. Jennifer holds an MBA from Stanford graduate school of Business, and BA degrees in Cognitive Science and Computer Science from Brown University.

Her Career Highlights include:

Grew Adobe’s global consumer software business to over $100 million. Participated in the global launch of Adobe Creative Cloud

Reversed declining sales trends and achieved steady YOY growth and profitability for B2B and B2C Saas software companies under $5 million, leading to successful exits, acquisitions and investments.

Led demand-gen and consumer product launches for online and K-12 education, book publishing and toys.

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