LEVEL UP WORKSHOP

LEVEL UP WORKSHOP: CREATE A STRONGER PITCH

ABOUT THE WORKSHOP

Jumpstart awareness and lead generation and accelerate customer adoption by articulating a competitively differentiated value proposition, and clearly defining a compelling why-to-buy. Define a core audience and channel strategy to target that will increase the impact of your go-to-market plans. Through case studies, this workshop will help you create the “flywheel” that will lead to market success for your early startup.

ABOUT THE SPEAKER

Jennifer Apy brings over three decades of marketing expertise to the table, leveraging her extensive experience to guide entrepreneurs in their ventures. With a background in both B2B and B2C sectors, Jennifer has consistently driven ROI and shareholder value for companies ranging from Fortune 500 giants to fledgling startups. Her knack for cultivating key customer insights and market trends has propelled new businesses to achieve steady 10/20/30% YOY growth to 200% annual growth.

Jennifer’s journey includes co-founding and exiting her own enterprise SaaS company, Milestonia, from 2019 to 2021, before transitioning to her current role as a fractional CMO at Chief Outsiders. In this capacity, she collaborates closely with CEOs and leadership teams, imparting her wisdom to mentor cross-functional, global teams towards achieving top and bottom-line success. She has a MBA from the Stanford Graduate School of Business and BA degrees in Cognitive Science and Computer Science from Brown University.

Currently, Jennifer also extends her impact through strategic investments in startups via Waterman Ventures, further solidifying her position as a seasoned mentor and guide in the entrepreneurial sphere.