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THE SECRETS OF GO-TO-MARKET SUCCESS

The Secrets of Go-To-Market Success

feat. Jennifer Apy
When     Wednesday, March 13, 2024 | 4:00–5:30 PM | Doors Open at 3:30
Where     PACE @ RISE Level 2
Free. Open to all UH System students and faculty.

ABOUT JENNIFER APY

Jennifer Apy brings over three decades of marketing expertise to the table, leveraging her extensive experience to guide entrepreneurs in their ventures. With a background in both B2B and B2C sectors, Jennifer has consistently driven ROI and shareholder value for companies ranging from Fortune 500 giants to fledgling startups. Her knack for cultivating key customer insights and market trends has propelled new businesses to achieve steady 10/20/30% YOY growth to 200% annual growth.

Jennifer’s journey includes co-founding and exiting her own enterprise SaaS company, Milestonia, from 2019 to 2021, before transitioning to her current role as a fractional CMO at Chief Outsiders. In this capacity, she collaborates closely with CEOs and leadership teams, imparting her wisdom to mentor cross-functional, global teams towards achieving top and bottom-line success. She has a MBA from the Stanford Graduate School of Business and BA degrees in Cognitive Science and Computer Science from Brown University.

Currently, Jennifer also extends her impact through strategic investments in startups via Waterman Ventures, further solidifying her position as a seasoned mentor and guide in the entrepreneurial sphere.

Her Career Highlights include:

Grew Adobe’s global consumer software business to over $100 million. Participated in the global launch of Adobe Creative Cloud

Reversed declining sales trends and achieved steady YOY growth and profitability for B2B and B2C Saas software companies under $5 million, leading to successful exits, acquisitions and investments.

Led demand-gen and consumer product launches for online and K-12 education, book publishing and toys.

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University of Hawaiʻi
An Equal Employment Opportunity and Affirmative Action Institution.
© 2020 Shidler College of Business. All rights reserved.
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uhm logo@2x
University of Hawaiʻi
An Equal Employment Opportunity and Affirmative Action Institution.
© 2020 Shidler College of Business. All rights reserved.
Website by Blue Logic Labs
2404 Maile Way, Room E-402, Honolulu, HI 96822
Intranet • Credits